1934 Packard Sales Information

About the 1934 Sales Brochure

August21, 1933,

To- ALL PACKARD SALESMEN

Gentlemen,

A sale is BUILT.

A sales man is a BUILDER.

The best sales men plan carefully before they BUILD.

Hence this portfolio. The text and booklet content of it consists of Eleventh Series sales tools. 

For the COME-UP prospect who buys with logic and reason, with perhaps aneconomic background for his conclusions, we have several tools. For the COME-BACK buyer we have certain, tools and for the GOME-OVERbuyer certain other tools, each with a definite ability. Your firstjob then, in the beginning of a sale, is one of analysis - diagnosis,and in this portfolio text we have provided not only the tools for routine and every day use, but certain sections have been devoted to the special problem of certain individual prospects. 

For the pockets in this portfolio the following booklets, catalogs etc.,are supplied through the factory and we hope that no really seriousminded salesmen will leave his showroom without first making surethat an ample supply of each of these booklets and catalogs are in his "tool kit". 

As this is written the following are in process of construction. They will be released within a week or two and your employer will beprovided with a sufficient supply. From time to time additional booklets and literature will be supplied for each registered portfolio.”

 

 

Content 

PRICE-EQUIPMENTSECTION

PackardEight

PackardEight Paint and Upholstery

SuperEight

SuperEight Paint and Upholstery

CustomCars

CustomCars Paint and Upholstery

PackardTwelve

PackardTwelve Paint and Upholstery

UPOLSTERYSECTION

MECHANICALSPECIFICATIONS SECTION

EngineeringSpecifications

CarWeights

Standard Equipment

Chassiand Body Dimensions

BodyDimensions and Drawings

ComparativeImprovements

QUESTIONSAND ANSWERS MECHANICAL CONSTRUCTION SECTION

Questionsand Answers

MechanicalConstruction

PackardBody Construction

STANDARDPRESENTATION-FACTORY LITERATURE SECTION

LogicalSelling

StandardizedSales Presentation

Whythe Packard Price

CUSTOMCARS SECTION

LeBaronSpeedster Runabout, Style 275

LeBaronPhaeton, Style 280

DietrichConvertible Sedan, Style 4070

DietrichSport Sedan, Style 4182

DietrichConvertible Victoria, Style 4072

DietrichStationary Coupe, Style 4068

DietrichConvertible Runabout, Style 4071

LeBaronAll-Weather Town Car, Style 859

LeBaronAll-Weather Cabriolet, Style 858

SpecialEquipment

SERVICESECTION

FactsAbout Service

Demonstrators

PACKARDACCESSORIES SECTION

Pricelist

Accessories

COMPARATIVESPECIFICATION SECTION

Packard8, LaSalle 8, Buick 8, Studebaker 8, Nash 8

PackardSu 8, Pierce Arrow 8, Cadillac 8, Lincoln 12

Packard12, Cadillac 16, Cadillac 12, Pierce Arrow 12, Lincoln 12

PERSONALMISCELLANEOUS SECTION

Packard Salesmanship

 

Reprint

  • High Quality Reprint

  • Black and White

  • 180 pages

  • Dimensions 8.3” x 11.7”

  • Paper Weight 61 lbs

  • Hard Cover 

Costs

95$ plus shipping

For requests please send an email to sales@packard-reprints.com